Photography News

Today Sigma announced the BF, the company's latest camera that makes a series of wild, unexpected design choices. Sigma calls it "radically simple" and for the first time in a while, a company's marketing language isn't ...

Alongside a pair of new lenses and the "radically simple" BF camera, the 63-year-old Sigma Corporation unveiled a new visual identity and art projects initiative.

When you use DPReview links to buy products, the site may earn a commission. Image: Sigma Sigma announced its BF mirrorless camera today, with a "purposefully minimal" design that "cuts out everything that distracts, lim...

Sigma seems to be changing its entire identity with its new releases. The company has announced a new visual identity, a metal body camera, and two telephoto lenses. From the rebranding exercise to the new devices, it ap...

Renowned photo lab WhiteWall, known for its high-quality prints, framing, and photography books, announced a new Shopify integration, enabling professional photographers to connect their online gallery with WhiteWall dir...

Sigma's new logo and word mark shows up on its latest products and on its pop-up store in Manhattan. Image: Sigma Sigma has had a busy day. It's unveiled a new visual identity for its brand, alongside announcements of a ...

Substack is doubling down on video with new mobile video publishing and monetization tools -- as TikTok's future in the U.S. remains uncertain.

Meta has filed a lawsuit against a photographer, accusing him of selling Instagram handles -- marking the first time the company has taken this type of legal action in the U.S.

It's bizarre to think that a $6,000 lens is a bargain, but that's precisely what Sigma's brand-new 300-600mm f/4 DG OS Sports lens is, thanks to the landscape in which it exists. Telephoto primes with an f/4 aperture can...

Photobooths have been the cornerstone of American culture over the years. The golden era of these machines began in the 1950s, and you could see them standing proudly at every other amusement park, department store, and ...

When you use DPReview links to buy products, the site may earn a commission. Image: Sigma Sigma had a big day yesterday, announcing multiple new lenses and a bold new camera. The Sigma BF takes a new approach to mirrorle...

Court documents have revealed that employees at Meta have been discussing using copyrighted material obtained through legally dubious means to train its AI models.

A photographer broke the record for the most headshots taken in one hour -- capturing almost 900 portraits in sixty minutes.

With the evolution of photography, one often faces varied challenges to accept any change. When the Kodak Brownie was introduced, there was a proliferation of photography, which created issues for long-standing portrait ...

While diving off the coast of Freeport in The Bahamas, Andrea Ramos Nascimento captured what it looks like to be eaten by a shark when one almost swallowed his camera.

I'm going to frank, I don't like LEDs. I think that they lend themselves to photographers who simply just capture scenes instead of create them. But I think that when you use every single tool that you have available to ...

Thypoch announced its fourth fast Simera prime lens for full-frame cameras, the Thypoch Simera 75mm f/1.4 ASPH. The longest lens in the Simera series, the new medium-telephoto lens for M-mount cameras is easily adapted t...

Speaking to PetaPixel after the launch of a new camera and two new lenses, Sigma's CEO Kazuto Yamaki shared the origins of the new camera's name: "beautiful foolishness."

One could argue that the beginning of "color" photography began with hand-colored images during the Victorian era. While the subtle pastel tones may seem unnatural to us today, they played a significant role in the devel...

Sigma announced the BF, a compact 24.6-megapixel full-frame interchangeable lens camera designed to "evoke the essence of photography" through a "radically simple" design featuring just three buttons, a dial, and a shutt...

Sigma announced the 16-300mm f/3.5-6.7 DC OS Contemporary lens for L-Mount, Sony E-mount, Fujifilm X Mount, and Canon RF Mount. It's the company's first all-in-one lens in years and promises "uncompromising optical quali...

Sigma announced the 300-600mm f/4 DG OS Sports lens for L-mount and Sony E-mount. It is a high-end, professionally-oriented ultra telephoto zoom lens that promises the optical performance and brightness of a prime but th...